Integrated Plan for Content Creation and Engagement

1. Content Creation

Tools:

• Jasper/Writesonic/Copy.ai for content generation.

Process:

1. Identify Content Themes: Determine key themes or topics relevant to your audience (e.g., youth employment, community services).

2. Generate Content:

   • Use AI writing tools to create articles, blog posts, and social media content tailored to each audience segment.

   • Utilize templates for consistency in tone and style.

Make Automation Role:

• Trigger: Set a schedule (e.g., daily or weekly) to generate new content based on predefined themes.

• Action: Use Make to automatically pull generated content into a content management system (CMS) or directly into social media scheduling tools (like Buffer or Hootsuite).

2. Video Production

Tools:

• Lumen5/Pictory/Descript for transforming written content into videos.

Process:

1. Content Selection: Choose blog posts or articles to convert into videos.

2. Video Creation:

   • Use the selected video tool to automate video creation from the written content.

Make Automation Role:

• Trigger: When a new article is published in the CMS.

• Action: Use Make to automatically send the article content to Lumen5 or Pictory for video generation.

• Follow-up: Automatically upload the generated video to your video hosting platform (like YouTube or Vimeo) and share it on social media.

3. Performance Tracking and Engagement

Tools:

• Google Analytics and Mailchimp for tracking and email marketing.

Process:

1. Engagement Analysis: Regularly review analytics to assess which content performs best and resonates with your audience.

2. Email Campaigns: Create targeted email campaigns to engage your audience based on content preferences.

Make Automation Role:

• Trigger: Set up Google Analytics to monitor content engagement (e.g., views, shares).

• Action: Use Make to automate the process of generating reports and sending email alerts to your team when specific metrics are met (e.g., high engagement on a particular article).

• Follow-up: Create automated email campaigns in Mailchimp that target users based on their engagement history, promoting related content or encouraging donations.

4. Donations and Fundraising

Tools:

• Patreon/GoFundMe/GiveWP for donation management.

Process:

1. Create Donation Campaigns: Develop campaigns for community initiatives, fundraising events, or project support.

2. Promote Campaigns: Use social media and email marketing to reach potential donors.

Make Automation Role:

• Trigger: When a new donation campaign is created in your donation platform.

• Action: Use Make to automatically post the campaign details across your social media channels and email lists.

• Follow-up: Set up automated thank-you emails through the donation platform for every contribution received.

Overall Workflow Summary

1. Content Generation: Automate the process of generating content tailored to specific audiences using AI writing tools.

2. Video Production: Automate video creation from written content and upload to video platforms and social media.

3. Performance Tracking: Automate engagement tracking and reporting to optimize future content strategies.

4. Donations: Automate promotion and follow-up for donation campaigns, enhancing engagement and support for your initiatives.

Conclusion

By integrating Make automation throughout this plan, you can streamline processes, reduce manual effort, and ensure consistency in your messaging and engagement strategies. This approach will allow you to focus more on strategic decisions and less on repetitive tasks, driving better outcomes for your platform.